VW will fund dealers to wage local marketing campaigns for EVs

Dealerships are often the weakest link in the EV marketing pipeline. An automaker can run flashy, expensive ads about EVs at the national level – but when consumers respond with a visit to a dealership, they too often get turned off by disinterested or ill-informed sales folks. Volkswagen is taking steps not only to avoid this problem but to fund EV dynamic marketing at the local level.

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